International Journal of Economics, Business and Accounting Research (IJEBAR)
Vol 7 No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023

THE EFFECT OF PERCEIVED RISK ON REPURCHASE INTENTION MEDIATED BY ONLINE TRUST AND PERCEIVED USEFULNESS AT TOKOPEDIA

Novan Yunandi Sapria (Unknown)
Sutarmin Sutarmin (Unknown)



Article Info

Publish Date
30 Jun 2023

Abstract

Online shopping is a form of electronic commerce that allows consumers to directly buy goods or services from sellers via the internet without the services of intermediaries. This study aims to analyze the effect of perceived risk on repurchase intentions through online trust and perceived usefulness at TokoPedia. This type of research is quantitative using survey methods. The sampling technique used non-probability sampling with purposive sampling method, and the number of samples used was 100 respondents. The analysis technique uses multiple linear regression and the Sobel test. The results showed that the variable perceived risk has a positive effect on online trust, perceived risk has a positive effect on perceived usefulness, perceived online risk and trust has a positive effect on repurchase intention, perceived usefulness has no effect on repurchase intention, online trust mediates perceived risk on repurchase intention , and perceived usefulness does not mediate risk perception on repurchase intention. Keywords: Perceived Risk, Perceived Usefulness, Online Trust, Repurchase Intention

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Journal Info

Abbrev

IJEBAR

Publisher

Subject

Economics, Econometrics & Finance

Description

International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting. ...