Jurnal Manajemen
Vol 14 No 2 (2026): Jurnal Manajemen

DETERMINATION OF CONSUMER TAX COMPLIANCE IN TRANSACTIONS E-COMMERCE : THE ROLE OF DIGITAL TAX LITERACY, UNDERSTANDING PMSE VAT, AND TAX TRANSPARENCY

Ermadiani Ermadiani (Sriwijaya University)
Rina Tjandrakirana DP (Sriwijaya University)
Nilam Kesuma (Sriwijaya University)
Fasha Mutia Rachelia (Sriwijaya University)



Article Info

Publish Date
30 Apr 2026

Abstract

This study aims to analyze the determinants of consumer tax compliance in e-commerce transactions through the role of digital tax literacy, understanding of Value Added Tax on Electronic Commerce (VAT PMSE), and tax transparency. The rapid growth of the digital economy has driven an increase in e-commerce transactions; however, it is still accompanied by challenges related to low levels of consumer tax compliance. This study employs a quantitative approach using primary data collected through questionnaires distributed to university students as representatives of active e-commerce consumers. The data were analyzed using multiple linear regression. The results indicate that digital tax literacy, understanding of VAT PMSE, and tax transparency have a positive and significant effect on consumer tax compliance in e-commerce. These findings suggest that improving tax knowledge, access to digital tax information, and transparency in taxation can enhance consumer awareness and tax compliance. This study provides implications for the government in designing more effective strategies for digital tax education and transparency.

Copyrights © 2026






Journal Info

Abbrev

jm

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen is a scientific communication media published by the Management Study Program, Faculty of Economics, University of Palembang. The Management Journal is dedicated to researchers and academics who wish to publish research papers, technical papers, conceptual papers, and case study ...