Widya Dharma Journal of Business
Vol. 5 No. 2 (2026): OKTOBER 2026

Linking Students’ Green Entrepreneurial Self-Efficacy to Green Entrepreneurial Intentions: The Moderating Role of Higher Education Institution Green Entrepreneurial Support

Debora Vista Silty Ticoalu (Faculty of Economics and Business, Universitas Negeri Manado)
Sarwono Nursito (Unknown)



Article Info

Publish Date
04 Nov 2026

Abstract

Understanding the antecedents of students' green entrepreneurial intentions is increasingly critical amid mounting environmental challenges and the urgent pursuit of sustainable development. This study examines the moderating role of higher education institution green entrepreneurial support in the relationship between students' green entrepreneurial self-efficacy and their intentions to engage in environmentally friendly ventures. Employing a survey approach, data were collected from 200 students across various private higher education institutions in Indonesia and analyzed using Hayes' PROCESS Macro on SPSS 26. The findings indicate that students' green entrepreneurial self-efficacy significantly enhances their green entrepreneurial intentions. More importantly, the support provided by higher education institutions serves to reinforce this positive relationship, acting as a catalyst that strengthens the translation of personal confidence into entrepreneurial action. This study enriches the green entrepreneurship literature by extending social cognitive theory to the under-researched Indonesian context, demonstrating that personal cognition alone is insufficient without a supportive institutional environment. Practically, the findings urge higher education institutions to proactively invest in green curricula, incubators, and industry partnerships to nurture the next generation of eco-preneurs. These insights offer a strategic pathway for higher education institutions to become key drivers of environmental sustainability through entrepreneurial education.

Copyrights © 2026






Journal Info

Abbrev

wijob

Publisher

Subject

Economics, Econometrics & Finance Environmental Science

Description

FOCUS AND SCOPE Widya Dharma Journal of Business invites academics and researchers who do original research in the fields of economics, management and accounting, including but not limited to: Development Economics Monetary Economics, Finance and Banking International Economics Public Economics ...