<![CDATA[The development of Micro, Small, and Medium Enterprises (MSMEs) in Batang Kabung Village faces challenges regarding limited marketing, suboptimal use of digital technology, access to capital, and human resource capacity in business management. These conditions constrain MSME operators' ability to expand their markets and enhance product competitiveness. This study aims to analyze the Batang Kabung Village Government's strategies for MSME development and the factors influencing their implementation. A qualitative method with a case study approach was employed. Data were collected through interviews, observations, and documentation involving village government officials, MSME operators, and consumers. Data analysis utilized the Miles and Huberman model, comprising data reduction, data display, and conclusion drawing and verification. The results indicate that the Village Government's strategies encompass training, product quality improvement, facilitation of access to capital, marketing support, innovation, mentoring, and collaboration with stakeholders. While these strategies have supported improvements in business knowledge, product quality, and access to markets and capital, they have not yet fully resolved issues related to digital technology, market expansion, and business management capacity. Targeted and sustainable strengthening of these strategies is required to optimize MSME development]]>
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