<![CDATA[Purpose – This study examines the development of Gold Savings Product sales contribution and its association with the profitability of PT Pegadaian during the 2017–2019 period. It aims to identify changes in the product's contribution to total sales and examine the trends in the company's overall profitability. Design/methodology/approach – This study employed a quantitative descriptive approach using annual financial reports from one branch of PT Pegadaian covering the 2017–2019 observation period. All available financial reports within the observation period were included using a saturated sampling technique. Gold Savings sales contribution was measured by calculating the proportion of Gold Savings sales relative to total sales, while overall profitability was assessed using the Net Profit Margin (NPM) ratio. Findings – The results indicate that Gold Savings sales increased from IDR 1.09 billion in 2017 to IDR 3.51 billion in 2019. Its contribution to total sales also showed a consistent upward trend, increasing from 1.68% in 2017 to 2.62% in 2018 and 3.79% in 2019. During the same period, the company's Net Profit Margin increased from 16.60% in 2017 to 16.84% in 2018 and reached 25.60% in 2019. These findings indicate that the increasing contribution of Gold Savings sales coincided with improvements in the company's overall profitability. However, the descriptive nature of this study does not establish a causal relationship between Gold Savings sales and profitability or identify the product's individual net profit. Originality/value – This study provides a descriptive assessment of the contribution of Gold Savings sales to total sales alongside the development of corporate profitability over a three-year period. It offers practical insights for improving product performance through enhanced customer education, wider product accessibility, and more effective marketing strategies to support sustainable sales growth and strengthen overall financial performance.]]>
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