<![CDATA[The increasing use of Instagram has changed the way consumers obtain information and evaluate culinary tourism destinations. However, the effectiveness of Instagram content, local food influencer credibility, and electronic word of mouth (e-WOM) in building consumer trust remains an important issue, particularly in local culinary tourism destinations. This study aims to analyze the influence of Instagram content quality, local food influencer credibility, and e-WOM on consumer trust in choosing culinary tourism in Ponorogo. A quantitative approach was employed using a survey of 140 Instagram users who had accessed culinary-related content in Ponorogo. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that Instagram content quality, local food influencer credibility, and e-WOM have positive and significant effects on consumer trust. Local food influencer credibility was found to have the strongest influence among the independent variables. The study concludes that informative content, credible influencers, and positive online recommendations contribute to strengthening consumer trust in culinary tourism selection. Therefore, culinary business owners and tourism stakeholders should optimize digital marketing strategies through high-quality content, credible influencer collaborations, and positive consumer engagement.]]>
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