The penetration of artificial intelligence (AI) into Vietnamese newsrooms shifts the question from what AI can do to who has the authority to govern its use in journalism. International research has largely examined newsroom-level self-regulation in Western systems, while overlooking systems in which the state plays a central role. Drawing on a content analysis of 111 Vietnamese-language news articles published from January 2023 to July 2026 and a seven-group coding scheme, the article identifies the warrants invoked, the voices authorized to speak, and the normative force with which norms are stated. Unwritten professional ethics and unsourced claims predominate over law, the authority to speak is concentrated in an anonymous voice, and norms are largely framed as recommendations. The article proposes a three-dimensional model of normative authority, separating warrant, authorized voice, and normative force as independently measurable dimensions. It extends professional boundary-work theory to a non-Western setting in which self-regulation and law divide roles rather than exclude one another.
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