<![CDATA[This study is entitled “An Analysis of the Pelajau Ilir Village Government of Banyuasin Regency in Communicating Policies through Social Media.” The study aims to analyze the process by which the Pelajau Ilir Village Government of Banyuasin Regency communicates policies through social media. This study employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation. Data analysis involves data reduction, data presentation, and conclusion drawing. The theoretical framework is based on James E. Grunig’s Public Relations Excellence theory, focusing on five aspects: planning, openness, ethics, the ability to establish good relationships with the public, and two-way symmetrical communication. The findings indicate that the Pelajau Ilir Village Government uses Facebook as a medium for communicating policy information to the community. The planning aspect is reflected in the preparation of materials, review of message content, and coordination among village government officials prior to publication. Information openness is demonstrated through the provision of information accessible to the public, while the ethical aspect is reflected in efforts to ensure that the information is consistent with applicable policies. The use of Facebook also provides a space for community members to ask questions and share comments and feedback. The principles of Public Relations Excellence are evident in the village government’s communication practices, but their implementation is not yet fully optimal, particularly in achieving two-way symmetrical communication. Improving publication consistency, responsiveness to public concerns, and communication evaluation is necessary to support more effective and participatory policy communication.]]>
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