<![CDATA[Honesty is one of the key principles in buying and selling according to Islamic teachings. From the perspective of fiqh muamalah, every transaction must be conducted based on honesty, transparency, fairness, and mutual consent between the seller and the buyer. The principle of honesty is necessary to prevent fraud, the concealment of defects in goods, the tampering of scales, and the provision of information that does not reflect the actual conditions. This study aims to identify the concept of honesty in buying and selling according to fiqh muamalah, understand how it is applied in transactions, and analyze the impact of applying the principle of honesty on the relationship between sellers and buyers. The research method used is library research with a qualitative descriptive approach through the collection and analysis of various sources, such as scientific journals, books, the Qur’an, and hadith. The results of the study indicate that the application of the principle of honesty is an important part of realizing sales and purchase transactions that are in accordance with Islamic law. Honesty not only provides protection to buyers but also builds trust, fosters good relationships, and brings blessings to commercial activities.]]>
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