<![CDATA[This study aims to analyze the influence of service quality and price on customer satisfaction at Amerta Kopi Kemang. This research employed a quantitative method with an associative approach. The sample consisted of 100 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²) with IBM SPSS Statistics Version 25. The results indicate that service quality has a positive and significant effect on customer satisfaction (t = 17,791; sig. = 0.000). Price also has a positive and significant effect on customer satisfaction (t = 12,696; sig. = 0.000). Simultaneously, service quality and price have a positive and significant effect on customer satisfaction (F = 185,748; sig. = 0.000). The coefficient of determination (R²) of 0.789 indicates that 78,9% of the variation in customer satisfaction is explained by service quality and price, while the remaining 21,1% is influenced by other factors outside the scope of this study. Therefore, improving service quality and offering appropriate pricing can enhance customer satisfaction at Amerta Kopi Kemang.]]>
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