<![CDATA[This study aims to analyze the influence of financial literacy, Fear of Missing Out, investment motivation, and market trust on stock investment decisions among Generation Z. A quantitative method with an associative approach was employed. The population consisted of Generation Z individuals familiar with or engaged in stock investment, with a sample of 80 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using IBM SPSS Statistics with multiple linear regression. Results show that financial literacy positively and significantly affects stock investment decisions (sig. 0.017). Investment motivation also has a positive and significant effect (sig. 0.039). In contrast, Fear of Missing Out (sig. 0.956) and market trust (sig. 0.058) do not significantly influence investment decisions. Simultaneously, all four variables significantly affect stock investment decisions, as indicated by the F-test significance value of 0.000. The coefficient of determination (R Square) is 0.396, meaning 39.6% of the variation in stock investment decisions is explained by these variables, while 60.4% is influenced by other factors outside the model. Findings suggest that enhancing financial literacy and investment motivation can improve the quality of investment decisions among Generation Z. Therefore, financial and investment education should be strengthened to help Generation Z make rational and informed decisions.]]>
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