<![CDATA[The primary objective of this research is to examine the effect of income and lifestyle on consumption patterns. Dynamics of changing public consumption patterns caused by various determinants, notably income levels and lifestyle, serve as the premise of this research. Methodologically, this research applies a quantitative research method by adopting purposive sampling as the sample selection technique. Exactly 94 respondents were selected to constitute the empirical sample for this research. Distributing survey questionnaires served as the primary data collection technique, whereas data analysis performed validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) with the assistance of SPSS version 27 software. Findings of this research verify that the income variable produces a positive and significant effect on consumption patterns. Testing on the lifestyle variable equally indicates a positive and significant effect on consumption patterns. In addition, the simultaneous test confirms that income and lifestyle exert a positive and significant effect on consumption patterns. In conclusion, higher individual income levels and a higher lifestyle consistently drive consumption patterns to increase.]]>
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