Humanitis (Jurnal Humaniora Sosial dan Bisnis)
Vol. 4 No. 4 (2026): Humanitis (Jurnal Humaniora, Sosial dan Bisnis)

VISUAL LITERACY THROUGH FILM POSTERS: A MULTIMODAL READING OF CHRISTOPHER NOLAN'S SELECTED FILM POSTERS

Nia Mutia Nasution (State University of Medan)
Sabrina Amanda (Universitas Negeri Medan)
Rita Hartati (Universitas Negeri Medan)



Article Info

Publish Date
14 Oct 2026

Abstract

This study explores visual literacy through a multimodal analysis of selected Christopher Nolan film posters. Film posters are visual texts that combine images, colors, typography, composition, and written language to communicate meaning. Understanding these elements requires viewers to move beyond simply observing images and develop the ability to critically interpret visual messages. This study employs a qualitative descriptive approach and applies Kress and van Leeuwen’s (2006) Visual Grammar as the analytical framework. Three selected film posters, The Dark Knight (2008), Inception (2010), and Interstellar (2014), are analyzed based on representational, interactive, and compositional meanings. The findings show that each poster constructs distinctive meanings through the representation of participants and settings, the relationship established between the visual text and its viewers, and the arrangement of visual elements. The Dark Knight emphasizes heroism and conflict, Inception highlights collaboration and instability, while Interstellar emphasizes isolation and exploration. The analysis demonstrates that film posters are not merely promotional materials but multimodal visual texts that require active interpretation. The study concludes that Multimodal Discourse Analysis can support the practice of visual literacy by providing a systematic approach to observing, analyzing, and interpreting how visual and verbal elements work together to construct meaning. 

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Journal Info

Abbrev

HUMANITIS

Publisher

Subject

Description

Humaniora meliputi: Bahasa dan Linguistik, Sejarah, Sastra, Seni Pertunjukan, Filsafat, Agama, Seni Rupa. Bidang Ilmu Pengetahuan Sosial meliputi: Ekonomi, Politik, Antropologi, Sosiologi, Psikologi, Geografi, Kajian Budaya dan Etika, Kajian Gender dan Seksualitas, Kajian Wilayah, Arkeologi, ...