Pengaruh Transformasi Digital dan Karakter Kewirausahaan terhadap Resiliensi UMKM Laundry dengan Dukungan Pemerintah sebagai Variabel

Sri Gina Annisa (Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin)
Dwi Wahyu Artiningsih (Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin)
Zakky Zamrudi (Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin)

Global Leadership Organizational Research in Management
Vol. 4 No. 4 (2026): Global Leadership Organizational Research in Management

The purpose of this study is to: 1) test customer focus partially has a significant effect on operational This study aims to examine the effect of Digital Business Transformation and Entrepreneurial Character on Business Resilience, both directly and through the Utilization of Government Support as a mediating variable, among Laundry MSMEs in Hulu Sungai Selatan Regency. This study uses a quantitative approach with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method processed using SmartPLS software. The research population consisted of 34 Laundry MSME business actors, with a saturated sampling technique so that the entire population was used as the sample. The results show that Digital Business Transformation has a significant effect on both the Utilization of Government Support and Business Resilience, while Entrepreneurial Character has a significant effect on Business Resilience but has no significant effect on the Utilization of Government Support. The Utilization of Government Support is also proven to have a significant effect on Business Resilience. In terms of mediation, the Utilization of Government Support is able to mediate the effect of Digital Business Transformation on Business Resilience, but is not able to mediate the effect of Entrepreneurial Character on Business Resilience.