This study aims to analyze human resource management based on local wisdom through awig-awig in Penglipuran Traditional Village, Bali. It employs a qualitative descriptive method using observation, documentation, and interviews. The study focuses on how the community manages its tourism village while preserving customary law and cultural traditions. The findings show that the community implements a customary-based human resource management system guided by awig-awig. This system contributes to village sustainability by maintaining customary values and supporting community involvement in village management. The success of Penglipuran Traditional Village is not solely attributable to its cultural appeal but also to the management of local human resources based on customary law. These findings highlight the importance of integrating local wisdom into tourism management to preserve cultural identity and maintain community traditions. Furthermore, customary regulations provide a framework for organizing community responsibilities and supporting the continuity of local practices. This study demonstrates that customary-based human resource management can play an important role in sustaining a traditional tourism village while protecting its cultural heritage and strengthening the community's commitment to preserving local wisdom.
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