<![CDATA[The formula 1 Grand Prix is one of the most prestigious and globally recognized car racing events, regulated and sanctioned by the Fédération Internationale de l'Automobile (FIA). The Formula 1 Grand Prix championship is held annually accross various countries worldwide. This study employs the concept of sport diplomacy that associated with nation branding theory, to analyze the strategies implemented by Singapore in optimizing the utilization of this non-conventional sport as a soft power tool and to build the national image amidst evolving global and regional dynamics. A descriptive qualitative approach to further analyze how Singapore leverages the Formula 1 Grand Prix event as an effective sport diplomacy instrument within a global context. The data collection method involves a systematic analysis of previous literature, conducted through the process of searching and reviewing various written references directly related to the research focus. The results of the study indicate that the success of this sport diplomacy strategy is implemented through the Grand Prix Season Singapore (GPSS) Campaign, which integrates strategic districts, collaboration with the national carrier Singapore Airlines, guarantees of a strict multi-layer security system adhering to FIA Grade 1 standards, and collaborations with the creative industry, luxury retail, as well as local culinary join to be supporting elements.]]>
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