Hubungan Atribut Mal dengan Pola Kunjungan Mayarakat ke Mal di Kota Malang

Azizah, Marwah
Ernawati, Jenny

Jurnal Mahasiswa Jurusan Arsitektur
Vol. 14 No. 2 (2026): Jurnal Mahasiswa Arsitektur

ABSTRAK Perbedaan tingkat kunjungan antar mal di Kota Malang menunjukkan bahwa lokasi tidak selalu cukup untuk menjelaskan pilihan pengunjung. Penelitian ini menguji hubungan lima atribut mal, yaitu accessibility, circulation, design, facilities, dan spatial comfort, dengan frekuensi kunjungan, durasi kunjungan, serta revisit intention. Pendekatan kuantitatif digunakan melalui survei terhadap 120 pengunjung pada Malang Town Square, Mal Olympic Garden, Malang City Point, dan Mal Dinoyo City. Data dianalisis dengan statistik deskriptif, analisis faktor, korelasi Spearman, regresi logistik ordinal, dan regresi linear berganda. Model frekuensi kunjungan tidak signifikan (Sig. 0,197; Nagelkerke R² 0,063), demikian pula model durasi kunjungan (Sig. 0,538; Nagelkerke R² 0,037). Sebaliknya, model revisit intention signifikan (F 9,784; Sig. <0,001; R² 0,300), dengan facilities sebagai satu-satunya prediktor parsial yang signifikan (B 0,333; Sig. 0,027). Analisis per mal menunjukkan circulation paling kuat pada MATOS dan MOG, sedangkan accessibility paling kuat pada MCP dan MDC. Temuan menegaskan bahwa atribut mal bekerja sebagai sistem pengalaman ruang, tetapi fasilitas paling konsisten mendorong niat kunjungan ulang. Kata kunci: atribut mal, fasilitas, pola kunjungan, pusat perbelanjaan, revisit intention.   ABSTRACT  Uneven visitation levels among shopping malls in Malang City indicate that location alone cannot explain visitor choice. This study examines the relationships between five mall attributes, namely accessibility, circulation, design, facilities, and spatial comfort, and visit frequency, visit duration, and revisit intention. A quantitative survey involved 120 visitors at Malang Town Square, Mal Olympic Garden, Malang City Point, and Mal Dinoyo City. Data were analyzed using descriptive statistics, factor analysis, Spearman correlation, ordinal logistic regression, and multiple linear regression. The visit-frequency model was not significant (Sig. 0.197; Nagelkerke R² 0.063), and neither was the visit-duration model (Sig. 0.538; Nagelkerke R² 0.037). In contrast, the revisit-intention model was significant (F 9.784; Sig. <0.001; R² 0.300), with facilities as the only significant partial predictor (B 0.333; Sig. 0.027). Mall-specific analysis identified circulation as the strongest attribute at MATOS and MOG, while accessibility was strongest at MCP and MDC. The findings show that mall attributes operate as an integrated spatial experience, although facilities most consistently support visitors’ intention to return. Keywords: mall attributes, facilities, shopping center, visit pattern, revisit intention.