<![CDATA[Social media now provides users with more than a channel for communication. It can also function as a space for producing content, developing relationships with audiences, and generating income. This shift is reflected in the growing participation of people from different backgrounds in creator activities. This study examines housewives who engage in such activities through Facebook Pro and seeks to understand how they experience the transition from everyday activities to creative work that may generate income. A transcendental phenomenological approach was used to examine the experiences and meanings described by the participants. Five key informants were involved: Lovelia, Cici Fransiska, Mai Suryani, Analika Tolana, and Ismi Wardah. Data were collected through in-depth interviews, observation of digital activities, and documentation, then analyzed through epoche, horizontalization, meaning-unit clustering, textural and structural descriptions, and synthesis of the essence of experience. The findings indicate that becoming a digital creator does not replace the informants’ domestic roles. Instead, domestic routines often become the material from which digital content is produced. Cooking, family activities, post-retirement routines, culinary promotion, and activities with children can all enter the content-making process. Monetization is likewise experienced in different ways. Income may represent economic benefit, but it can also be associated with productivity, appreciation, entertainment, social connection, or personal development. At the same time, creator activity requires continuous adjustment to household responsibilities, audience responses, changing platform rules, and account-related risks. The experience can therefore be understood as an ongoing expansion of roles rather than a complete shift away from domestic life.]]>
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