Ittishol: Jurnal Komunikasi dan Dakwah
Vol 4, No 1 (2026)

Islam in Digital Political Campaigns: An Integrative Literature Review and the Development of a Framework for Four Orientations of Political Communication Ethics

Syaiful Iman Zuhri (Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan)
Imelda Suciadewi (Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan)



Article Info

Publish Date
02 Nov 2026

Abstract

Digital political campaigns provide opportunities to broaden public participation while presenting ethical challenges related to misinformation, vote buying, polarization, and manipulative political communication. This study aims to analyze ethical issues in digital political campaigns, interpret the relevance of Islamic ethical principles, and develop a conceptual framework for evaluating political communication practices. Employing a qualitative approach, the study adopts an integrative literature review to synthesize empirical and conceptual scholarship on digital political communication and Islamic ethics. The review focuses on Indonesian- and English-language publications from 2021 to 2026, supplemented by foundational theoretical sources and the Qur'an as the primary normative reference. The analysis involves thematic identification, comparison of findings, and conceptual synthesis. The synthesis indicates that the expansion of political communication through digital media does not necessarily correspond to improvements in information quality, political accountability, or democratic interaction. By integrating empirical findings with Islamic normative principles, this study develops a four-orientation ethical framework encompassing truthfulness, trustworthiness, justice, and public welfare. The framework offers evaluative dimensions for assessing message integrity, political actors' accountability, fairness in communication, and the social consequences of campaigning. The study contributes to the conceptual integration of digital political communication scholarship and Islamic ethics. However, the proposed framework remains conceptual and requires further empirical validation.

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Journal Info

Abbrev

ittishol

Publisher

Subject

Religion Languange, Linguistic, Communication & Media Social Sciences

Description

Ittishol: Jurnal Komunikasi dan Dakwah dikelola oleh Program Studi Magister Komunikasi dan Penyiaran Islam, Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan. Jurnal ini memiliki fokus pada pengembangan Ilmu Dakwah dan Komunikasi Islam, dengan spesifikasi sebagai berikut: Ilmu ...