Jurnal Pengabdian Kepada Masyarakat
Vol. 2 No. 6 (2026): Jurnal Pengabdian Kepada Masyarakat

Strengthening Koperasi Merah Putih through Digital Economic Empowerment: Evidence from Community Service in Bantul

Dimas Bagus Wiranatakusuma (Department of Economic, FEB, Universitas Muhammdiyah Yogyakarta)



Article Info

Publish Date
29 Oct 2026

Abstract

Community cooperatives (koperasi) serve as foundational economic institutions in Indonesian rural and peri-urban economies, yet their transition to digital-economy participation is impeded by persistent barriers in digital literacy, organizational capacity, and access to digital financial infrastructure. This study conducts a Systematic Literature Review (SLR) of 20 Scopus-indexed articles to examine how digital economic empowerment strategies can strengthen cooperatives, with particular reference to the Koperasi Merah Putih program in Bantul Regency, Yogyakarta. Guided by the PRISMA framework and analyzed through VOSviewer bibliometric mapping, the study identifies five thematic clusters: member-facing digital service quality and satisfaction; information systems and cooperative management frameworks; digital marketing and fintech integration; competitive market positioning; and blockchain-based supply chain and financial asset management. The overlay visualization confirms that blockchain and data marketplace applications represent the most rapidly emerging research themes (2024–2025), while the density visualization establishes commerce and information systems as the dominant research anchors. Field survey data from Bantul cooperative members indicate high awareness of digital economic tools (82.5% marketplace usage) but critically low depth of engagement (24.6% frequent transactional use), reinforcing the centrality of organizational digital capacity-building as a precondition for sustained cooperative digital empowerment. The study recommends a phased digital empowerment model for Koperasi Merah Putih: foundational digital access in the first phase, e-commerce and digital marketing in the second, and blockchain-enabled supply chain integration in the third—aligned with the community's demonstrated readiness and the HALVORA program's capacity-building framework.

Copyrights © 2026






Journal Info

Abbrev

JPKM

Publisher

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Pengabdian Kepada Masyarakat (JPKM) diterbitkan oleh CV. Era Digital Nusantara adalah peer-reviewed journal yang memuat artikel-artikel ilmiah dari berbagai disiplin ilmu yang diadopsi dalam berbagai aktivitas pengabdian kepada masyarakat dan penelitian terapan lainnya. Artikel-artikel yang ...