<![CDATA[The rapid advancement of digital technology has encouraged companies to optimize social media, particularly Instagram, as a platform for digital promotion. Among various content formats, video has become an effective medium for attracting audience attention, making video editing techniques an essential factor in producing engaging promotional content. This study aims to examine the implementation of video editing techniques and their influence on the view performance of Instagram feed content at MPOIN Indonesia. A qualitative descriptive approach was employed, with data collected through observation, documentation, and literature review. The research focused on promotional videos uploaded to the MPOIN Indonesia Instagram feed. Video editing was conducted using CapCut Desktop by applying text overlays, voice-overs, footage arrangement, subtitles, background music, and the MPOIN Indonesia logo before publication. The findings indicate that these editing techniques enhance visual quality, improve message clarity, and increase content attractiveness. Analysis of Instagram Insights revealed variations in view performance across different posts, reflecting differences in audience engagement. Although view counts are affected by multiple factors, systematic video editing contributes to more effective promotional communication and supports broader audience reach through Instagram feed content.]]>
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