Brand Communication
Vol. 5 No. 4 (2026): Nettizen Sebagai Audiens Pada Gawai Internet

Representasi Kesetiaan Istri dalam Film Sore: Istri dari Masa Depan (Semiotika Roland Barthes)

Muhammad Karjani (Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bahasa, Universitas Bina Sarana Informatika, Jakarta)
Silvina Mayasari (Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bahasa, Universitas Bina Sarana Informatika, Jakarta)
Sultan Himawan (Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bahasa, Universitas Bina Sarana Informatika, Jakarta)



Article Info

Publish Date
20 Oct 2026

Abstract

This study aims to examine the representation of a wife's loyalty in the Indonesian film Sore: Istri dari Masa Depan (2025), directed by Yandy Laurens, using Roland Barthes' semiotic framework. Employing a descriptive qualitative approach within a constructivist paradigm, the study focuses on seven key scenes depicting cigarettes, alcohol, shoes, dietary habits, time loops, supportive dialogue, and Jonathan's transformation as units of analysis. Data were collected through observation, documentation, and literature review. The data were processed using Miles and Huberman's interactive model and analyzed through three levels of semiotic signification: denotation, connotation, and myth. Source triangulation was applied to enhance the credibility of the findings. The results reveal that the wife's loyalty is not represented as a static or inherent characteristic but as a gradual process involving three interconnected dimensions: trust as its foundation, commitment as an ongoing practice, and sacrifice as its ultimate expression. The recurring time-loop narrative functions as a central myth, symbolizing persistent devotion and the pursuit of long-term transformation within a marital relationship. The study concludes that the film constructs marital loyalty as a continuous willingness to confront recurring challenges for mutual growth, contributing to a deeper understanding of gender representation and marital relationships in contemporary Indonesian cinema

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Journal Info

Abbrev

jbc

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal BC bertujuan menyebarluaskan hasil penelitian ilmu komunikasi, Komunikasi pemasaran, Komunikasi Pemasaran Digital, Komunikasi Pemasaran Internasional, Komunikasi bisnis, Komunikasi Perkantoran, Komunikasi Pemasaran Digital, Public Relations, Public Relation digital, Perilaku konsumen, ...