Visual arts education is an important approach to fostering creativity in early childhood, as it provides opportunities for children to explore their imagination, express ideas, and develop original forms of expression. This study aims to explore the role of visual arts in developing early childhood creativity at Karang Mendapo Playgroup, Jambi Province, Indonesia. The study employs a descriptive qualitative approach, with data collected through classroom observations, semi-structured interviews with teachers, and documentation of children’s visual arts activities. Data analysis follows the interactive model of Miles, Huberman, and Saldaña, which includes data condensation, data display, and conclusion drawing and verification. The study focuses on visual arts activities, including drawing, painting, collage, and the use of natural and recycled materials, as well as teachers’ strategies for supporting children’s creative development. The analysis highlights the importance of providing diverse materials, creating a supportive learning environment, and allowing children the freedom to experiment and express their ideas independently. Teachers’ roles in facilitating exploration, offering encouragement, and appreciating individual differences are essential to supporting creative expression. This study emphasizes that visual arts education should prioritize the creative process rather than merely the final product, enabling children to develop imagination, confidence, independence, and problem-solving skills. The findings are expected to contribute to the development of creative and child-centered visual arts learning practices in early childhood education.
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