<![CDATA[Background: Artificial insemination (AI) is a reproductive technology that can improve the genetic quality and productivity of beef cattle. Its success is influenced not only by technical factors but also by farmers’ preferences in selecting semen types. Objective: This study aimed to determine farmers’ preferences for beef cattle semen types and the factors influencing their selection in Kresno Widodo Village, Tegineneng District, Pesawaran Regency. Methods: The study was conducted from June to July 2026 using a survey method with a quantitative descriptive approach. A total of 71 farmers were purposively selected from a population of 714 farmers. Data were collected through interviews, observations, and documentation, then analyzed using frequency and percentage. Results: Simmental semen was the most preferred type, selected by 31 farmers (43.66%), followed by Limousin (28.17%), Peranakan Ongole (16.90%), Brahman (8.45%), and Angus (2.82%). Farmers’ preferences were influenced by economic, social, and technical factors, particularly the economic value of calves, farmer characteristics, inseminator recommendations, AI experience, and previous insemination success. Conclusion: Simmental semen was the dominant choice among farmers. Semen selection was primarily based on expectations of calf quality and market value, previous AI experience, and recommendations from inseminators.]]>
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