This study aims to analyze the strategy of da’wah rhetoric training in developing students’ selfefficacy at Hidayatullah Islamic Boarding School Medan. The research used a qualitative method with a descriptive approach. Data were collected through interviews, observations, and documentation involving the boarding school leader, supervisors, and students. The results showed that the da’wah rhetoric training strategy was implemented through theoretical learning, muhadharah activities, speech practice, direct performance, motivation, and regular evaluation. The training significantly improved students’ courage, communication skills, and self-confidence in public speaking. The role of supervisors and the supportive boarding school environment also became important factors in shaping students’ self-efficacy. Although students initially experienced nervousness and lack of confidence, continuous practice gradually helped them become more confident in delivering speeches. Therefore, da’wah rhetoric training can be considered an effective educational method in developing communication skills and preparing students mentally to perform da’wah activities in society.
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