<![CDATA[Some spreadable cheese packaging uses flexible plastic without additional features and easily damaged boxes. This packaging causes several problems, such as difficulty in re-storage, loss of product information due to damaged box packaging, wasteful use of packaging materials, and making the product less hygienic. The purpose of this study is to develop packaging that focuses on consumer emotions. The packaging was developed using the Kansei Engineering method, supported by Principal Component Analysis (PCA) as a determinant of the design concept, and Quantification Theory Type 1 (QTT1) to identify design elements. This study produced 46 packaging samples and 40 Kansei words. The resulting design concept has the highest principal component value, namely safety-practical, with an R-Square value of 0.7855. The design elements for the safe concept to being developed consist of a unique box shape (X1), PP plastic material (X2), medium size (X3), modern design style (X4), twist cap (X5), printing technique using stickers (X6), and upward lid orientation (X7). The results of this study successfully realized safe packaging through the selection of rigid plastic (PP) material with a twist cap. These results can also indicate consumer needs for functional packaging that solves product problems.]]>
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