<![CDATA[Geisha are professional entertainers who have mastered Japanese traditional arts and often appear in various media covering Japanese culture. However, there are frequent misunderstandings about geisha outside Japan. The release of the Japanese-produced film Shogun has sparked discussions about older films from the west that are set in Japan, such as Memoirs of a Geisha. This study aims to analyze the representation of geisha in Memoirs of a Geisha (2005) and how that representation is constructed and reinterpreted by Japanese and Western audiences through the social media platform X. Using textual analysis, this study examines the movie as a cultural text while interpreting social media user’s responses as a form of meaning negotiation. The primary data consist of the movie and X user posts from the United States and Japan between 2021 and 2026. The results indicate significant differences in how Japanese and Western audiences interpret geisha, as cultural background and proximity to the subject of representation greatly influence the movie’s interpretation.]]>
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