<![CDATA[Breast milk is the first and primary source of nutrition for infants. It contains colostrum, which is rich in antibodies and proteins that enhance the immune system and help eliminate pathogens in high quantities. Therefore, exclusive breastfeeding can reduce the risk of infant mortality. However, breastfeeding practices are influenced by several factors, one of which is inadequate breast milk flow after childbirth. This study aimed to determine the effect of the hypnobreastfeeding technique on breast milk flow in postpartum mothers at PMB Bdn. Hj. Yetti Latif, S.ST. This research used a quantitative method with an analytical experimental design employing a one-group pretest-posttest approach. The sample consisted of 20 postpartum mothers on the third day after delivery at the hospital, selected using total sampling. The results showed that before the implementation of the hypnobreastfeeding technique, the majority of postpartum mothers experienced inadequate breast milk flow, with 20 respondents. After the intervention, most mothers experienced smooth breast milk flow, with 18 respondents. In conclusion, the hypnobreastfeeding technique has a significant effect on improving breast milk flow in postpartum mothers]]>
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