<![CDATA[This study examines the phenomenon of hoax and provocative content on social media and its impact on voter behavior shifts during the 2024 Solok Regency Regional Election (Pilkada) from the perspective of siyasah tanfidziyyah (executive politics). The high utilization of social media as a means to obtain and disseminate political information has raised issues concerning the circulation of unverified information, which potentially influences public perception. This study aims to analyze the phenomenon of hoax and provocative content dissemination, voter behavior shifts, and their relevance within the siyasah tanfidziyyah framework. This study is field research that employs a descriptive qualitative approach. Data were gathered through interviews and documentation with informants from the KPU (Regional General Election Commission) of Solok Regency, Bawaslu (General Election Supervisory Agency) of Solok Regency, the Department of Communication and Informatics, nagari (village) officials, campaign teams, and the general public. The collected data were analyzed through data reduction, data display, and conclusion drawing. The results indicate that social media serves as a vital platform for political information dissemination during the 2024 Solok Regency Regional Election. Hoax and provocative content in the forms of text, images, and videos were discovered to influence the perception and behavior of certain voters, leading to skepticism and shifts in political preferences. From the perspective of siyasah tanfidziyyah, this phenomenon contradicts the principles of honesty, justice, mutual consultation (musyawarah), equality, leadership, and amar ma'ruf nahi munkar (enjoining good and forbidding evil). Therefore, strengthening the practice of clarification (tabayyun) along with accountability from both the government and the community is highly required to maintain the quality of political information in the digital sphere.
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