<![CDATA[One relevant form of digital da'wah for today's generation is the web series. This study examines the Ramadan special web series produced by the men's grooming brand Kahf, Perjuanganmu Tidak Pernah Sendiri (Your Struggle Is Never Alone). The series is noteworthy for conveying da'wah messages implicitly through everyday life without being preachy. This research aims to identify and describe the forms of da'wah messages in the series and analyze their denotative and connotative meanings using Roland Barthes' semiotic perspective through a qualitative approach. The subject of this study is Episode 1 of Kahf's web series, published on the @KAHFIndonesia YouTube channel, while the object focuses on selected scenes, visuals, dialogues, and cinematic elements that represent da'wah messages. Data were collected through in-depth documentation and non-participant observation of both audio and visual elements. The findings reveal that the series presents da'wah messages in three dimensions: aqidah (steadfast faith and trust in Allah, emphasizing that Allah is always with His servants), akhlaq (patience, sincerity, and responsibility as the family's breadwinner), and sharia (reflections of ethical social behavior in everyday life).]]>
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