<![CDATA[This study examines the political communicatio of Cerint Iraloza Tasya via her Instagram account, @cerintassya, during the 2024 election for the Regional Representative Council of the Republik of Indonesia (DPD RI) in West Sumatra Province. The study aims to analyze the message forms, communication strategies, an political communication meanings constructed through Cerint Iraloza Tasya Instagram content. A qualitative research method employing content analysis was used. The findings indicate that Cerint Iraloza Tasya political communication on instagram emphasizes an image representing women and the younger generation while highlighting her closeness to the public. Political messages are conveyed persuasively through personal narratives, humanistic visuals, and the use of communicative, accessible language. The study concludes that content analysis reveals social media plays a significant role in shaping political image and fostering closeness between the candidate and voters during the 2024 DPD RI election. Instagram serves as an effective medium for political communication in reaching the public and influencing their political preferences. ]]>
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