ASEAN Journal on Hospitality and Tourism
Vol 15, No 1 (2017)

Ranking Travel and Tourism enablers in India using a fuzzy approach

GANGULY, KUNAL ( IIM Kashipur India)
Rai, Sidharth ( Research Associate, IIM Kashipur)



Article Info

Publish Date
01 Jun 2017

Abstract

This paper seeks to review the enablers for the Travel & Tourism (T&T) industry in India and to rank these factors. The paper aims to introduce a fuzzy TOPSIS approach for this purpose. The paper begins with a literature review to investigate the significant enablers in the T&T sector. The research was conducted among the tourists in the northern state of Uttarakhand, India which is a famous tourist destination both for adventure and pilgrimage. Fuzzy TOPSIS approach is used to meet the objectives of the study. Required information was gathered through a questionnaire. The results show that Safety & Security, Price, Transport and Infrastructure are the most important factors in Indian context.The paper will be helpful in enabling the T&T industry policy makers to identify the key service factors in the sector and take the improvement measuresThe concept of ranking T&T enablers using a Fuzzy TOPSIS is a new approach. The study is the unique application of a fuzzy approach to examine and rank customer expectations of the T&T enablers in Indian context.

Copyrights © 2017






Journal Info

Abbrev

ajht

Publisher

Subject

Humanities Engineering Social Sciences

Description

The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, ...