ASEAN Journal on Hospitality and Tourism
Vol 10, No 2 (2011)

PREFERENCES FOR ONLINE Vs. TRADITIONAL TRAVEL RESERVATION

ELHAJ, MALIK (Unknown)

Article Info

Publish Date
07 Dec 2016

Abstract

Quantitative survey data were collected from U.S. citizens to determine the extent to which trip destination (domestic or international) and trip purpose (business, leisure, or personal) affected consumers’ preferences for traditional versus online reservation systems. The results indicated that the participants preferred travel agent phone calls for all types of international flights, but online airline websites and online travel agent websites for domestic flights. Online airline websites were preferred for business trips. Stakeholders in online and traditional travel agents can use the results from this study to remain competitive as the travel industry evolves.

Copyrights © 2011




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Journal Info
ASEAN Journal on Hospitality and Tourism
Website

Abbrev

ajht

Publisher

Institut Teknologi Bandung

Subject

Humanities Engineering Social Sciences

Description

The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, ...