IQTISHODUNA
IQTISHODUNA (VOL 13, NO: 2.

PENGARUH SERVICESCAPE DAN HARGA TERHADAP KEPUASAN PENGUNJUNG DI MUSEUM ANGKUT MOVIE STAR STUDIO KOTA BATU

Wilujeng, Sri (Unknown)

Article Info

Publish Date
22 Nov 2017

Abstract

Abstract: The purpose of this research is to find out the influence of servicescape and price to the satisfactionof visitors. This research was conducted at Museum Angkut Movie Star Studio Kota Wisata Batu. Samples ofthis study are 120 respondents, through purposive sampling method. Data collection was done throughobservation and questionnaires. Based on the analysis multiple linear regression research shown thatservicescape and prices simultaneous effect on satisfaction of visitors. Servicescape and prices partial effecton satisfaction of visitors. Servicescape predominantly affect the satisfaction of visitors.

Copyrights © 2017




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
241.558 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
IQTISHODUNA
Website

Abbrev

ekonomi

Publisher

Universitas Islam Negeri Maulana Malik Ibrahim Malang

Subject

Economics, Econometrics & Finance

Description

IQTISHODUNA Jurnal Ekonomi dan Bisnis Islam merupakan jurnal yang fokus terhadap kajian-kajian yang berkaitan dengan bidang Ekonomi dan Manajemen, yang meliputi beberapa sub bidang, yang diantaranya adalah Ekonomi Islam, Manajemen Bisnis, Manajemen Pemasaran, Manajemen Sumberdaya Manusia, Manajemen ...