Tinjauan Kritis Simbol-simbol Budaya Nias dalam Iklan Produk Minuman Berenergi Studi Kasus Iklan Bermuatan Nilai Lokal Produk Kuku Bima Ener-G Versi “Ayo Wisata ke Sumatera” PT. Sido Muncul)

Ariel Sarototonafo (Fakultas Studi Ilmu Komunikasi, Universitas Tarumanegara)
Widayatmoko Widayatmoko (Fakultas Ilmu Komunikasi, Universitas Tarumanegara)
Genep Sukendro (Fakultas Ilmu Komunikasi, Universitas Tarumanegara)

Jurnal ASPIKOM
Vol 1, No 4 (2012): Januari 2012

Symbols of local culture especially Nias on TVC (Television Commercial) Kuku Bima Ener-G, version of “Let’s Travel to North Sumatra” from PT. Sidomuncul. Authors conducted a case study of the culture that campaigned Sidomuncul advertising through television media. The study was conducted using a critical research paradigm, which aim uncover Nias cultural symbols in the TVC of products Kuku Bima Ener-G PT Sidomuncul. The results suggested that the symbols used for Nias cultural values embodied in these symbols siding with the values espoused by Sidomuncul.