Model Komunikasi Pemasaran untuk Pemberdayaan Perempuan Pada Sektor Informal di Yogyakarta

Sauptika Kancana (Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” Yogyakarta)
Puji Lestari (Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” Yogyakarta)
Fera Nurficahyanti (Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” Yogyakarta)

Jurnal ASPIKOM
Vol 2, No 6 (2016): Januari 2016

This research aims to find out model of communication marketing as means to increasing the power of women’s UKM in informal sector of Yogyakarta. Research methodology in qualitative descriptive is used with collect data, focus group discussion (FGD). These research methodogy are service, food, and farm. Result of this research found model of communication marketing which is used media social methodology in informal sector to increasing the power of women’s UKM of Yogyakarta. This research extend give recommendation for women’s UKM of Yogyakarta to optimize their effort through social media such as facebook, twitter, instagram, and website.