Seminar Nasional Teknologi Informasi Komunikasi dan Industri
2015: SNTIKI 7

Aplikasi Mobile Advertising Berbasis Location Based Service (LBS) Untuk Kafe Di Pekanbaru

Nabilah Nasution (Politeknik Caltex Riau)
Mardhiah Fadhli (Politeknik Caltex Riau)
Dini Nurmalasari (Politeknik Caltex Riau)



Article Info

Publish Date
11 Nov 2015

Abstract

Spread manifold cafe coffee shop making cafe owners competing to promote their cafe. Advertising is one of the efforts that can be done to increase the sale value, attracting consumers as well as to promote a cafe. As the development of technology, advertising began to be developed through mobile technology. Advertising is done through mobile technology is called Mobile Advertising. However, the ads that appear on the application it can annoy users. Therefore, mobile advertising application is made by the ads that appear when there is a request from the user. The application also uses location technology based services that can provide location information of a cafe. Based on the test results through questionnaires obtained an average of 88.8% of users said that the mobile application advertising-based location based service for a cafe in Pekanbaru can provide advertising and information of a cafe as well as provide information about the location of the cafe accurate than the user's position making it easier for users to perform search. Android-based application is built using Eclipse with Java programming language.Keywords: android,coffee shop, location based services, mobile advertising.

Copyrights © 2015






Journal Info

Abbrev

SNTIKI

Publisher

Subject

Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mathematics

Description

SNTIKI adalah Seminar Nasional Teknologi Informasi, Komunikasi dan Industri yang diselenggarakan setiap tahun oleh Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau. ISSN 2579 7271 (Print) | ISSN 2579 5406 ...