Jurnal Komunikasi dan Kajian Media
Vol 1, No 1 (2017): JURNAL KOMUNIKASI DAN KAJIAN MEDIA

Komunikasi Pemasaran Transportasi Online NGuberJEK

Apsari Wahyu Kurnianti (Program Studi Ilmu Komunikasi Universitas Tidar)

Article Info

Publish Date
26 Sep 2017

Abstract

Online transportation application is the solution for public transportation in Indonesia. It also created opportunites for various start up companies in Indonesia.  NguberJEK created by PT UberJEK is one of the examples. PT NguberJEK focuses its marketing by reaching out to the municipalities in Java. However, business competition is now beginning to be seen in the municipalities of Magelang. It causes by the presence of larger online transport applications such as Gojek and Grab that are beginning to reach small towns across Java. To survive the competition, PT NguberJEK requires a mix strategy marketing with a focus on promotional components. PT NguberJEK's promotion strategy is expected to attract market attention.

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Journal Info
Jurnal Komunikasi dan Kajian Media
Website

Abbrev

komunikasi

Publisher

Universitas Tidar

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Komunikasi dan Kajian Media is a journal dedicated to publishing research dan conceptual article in areas of communication and media studies. Papers published by the journal aim to represent important advances of significance to specialist within each field. Jurnal Komunikasi dan Kajian Media seeks ...