Analisis Kepuasan Pelanggan Terhadap Bauran Pemasaran Jasa Suatu Studi di SD Kartini 1 Batam

Rusda Irawati (Program Studi Administrasi Bisnis Terapan Politeknik Negeri Batam)

JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS
Vol 2 No 2 (2014): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2014

Among many research conducted related to customer satisfaction, this research aims to analyzed the customer satisfaction related to implementation service marketing mix in privat elementary school Kartini 1 Batam. A questionnaire given to 264 student parents and who returned are 147 a questionnaire. Overall average customer satisfaction SD Kartini 1 is very high, with the score according to criteria 81-100. Variable with very high satisfaction index is product/service (0.88), promotion (0.87), distribution (0.83), process (0.84) and personnel (0.84). The rest is variable satisfaction high index with score 61-80, are physical evidence (0.76) and price (0.78)