Jurnal Aplikasi Bisnis
Volume 17 No. 2, Desember 2017

PENGARUH HARGA DAN FREE WI-FI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA ANGKRINGAN DI KECAMATAN KARAS KABUPATEN MAGETAN

Rizal Ula Ananata Fauzi (Universitas PGRI Madiun)



Article Info

Publish Date
12 Jul 2018

Abstract

This study aims to analyze the influences  of price and Free Wi-Fi on consumer purchasing decisions at angkringan  In Karas Magetan district The specific objective of this esearch is to know how the influence of Price Variables on Consumer Purchasing Decisions On Angkringan in Karas Magetan district. To provide know the influence of Variable Free Wi-Fi to Decision Purchase consumer On Angkringan in District Karas Magetan District. The research method used in this research with quantitative approach. Population in this research is all consumer of Angkringan in district of Karas Magetan Regency. samples taken are consumers angkringan for 3 months in Karas district, Magetan regency. Based on the formula Rao Purba, the number of samples taken as many as 97  respondents. Data collection techniques were conducted by using questionnaires and interviews, while data processing used was editing, coding and tabulation. The results of the study are. Free WIFI significantly effect to Consumer Purchase Decision on Angkringan in district of Karas Magetan Regency.

Copyrights © 2018






Journal Info

Abbrev

JABIS

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Bisnis (JABIS) is a journal periodical written both in Indonesian and English language. JABIS published by Diploma III Economy of Universitas Islam Indonesia twice a year on July and December. JABIS is a media of communication and reply forum for scientific works especially ...