Fokus Ekonomi
Vol 8, No 1: Juni 2013

STUDI TENTANG KEPUTUSAN PEMBELIAN SMARTPHONE PADA KELAS KONSUMEN BARU DI KOTA SEMARANG

Sri Rahayu Tri Astuti (Dosen Universitas Diponegoro Semarang)

Article Info

Publish Date
01 Jun 2013

Abstract

The purpose of this research is to study about smartphone’s purchase decision at new class costumer at Semarang city. The three independent variables that influence purchase decision are Word of Mouth (WOM), customer value and product quality. Data processing method in this study used a multivariate regression with 75 respondens.

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Journal Info
Fokus Ekonomi
Website

Abbrev

fe

Publisher

Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara

Subject

Economics, Econometrics & Finance

Description

Fokus Ekonomi : Jurnal Ilmiah Ekonomi (e-ISSN: 2549-8991, P-ISSN : 1907-6304) is an open access and peer-reviewed journal published by STIE Pelita Nusantara Semarang, Indonesia. This Journal published twice a year (June and December).The scope of journal is: Economic, Management, ...