PENGARUH PERILAKU RELIGIUS TERHADAP NIAT PEMBELIAN (BUYING INTENTION) PRODUK KOSMETIK BERLABEL HALAL DI KOTA BANDA ACEH (STUDI PADA MAHASISWA/I PEMAKAI KOSMETIK MERK WARDAH DI KOTA BANDA ACEH)

Eko Bambang Prayetno, Nurchalil

Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Vol 3, No 3 (2018): Agustus

Abstract: This study aims to determine the effect of Religious Behavior on Buying Intention on cosmetic products labeled halal in the city of Banda Aceh. The sample used in this study is the students in Banda Aceh who have used cosmetic products labeled as halal. This research method used questionnaire as research instrument. Non-probability sampling technique is used as a sampling technique. This research data has been collected 100 questionnaires to students in Banda Aceh who have used cosmetic products labeled as halal. Simple linear regression method is used as a method of analysis to determine the effect of the variables involved. These results indicate that the behavior of religious influence on buying intention in cosmetic products labeled as halal in the city of Banda Aceh.