<![CDATA[This research aims to analyze the efficiency of cabbage marketing system in Gisting Subdistrict. The research was conducted purposively in Gisting Atas Village and Gisting Permai Village in April-September 2016. Farmer respondents were chosen randomly and marketing channel respondents were taken by tracing marketing networks. Data analysis included analysis of marketing system efficiency. Data analysis method using S-C-P method. The results showed that the marketing system of cabbage in Gisting Subdistrict were inefficient with producer share (Ps) above 54,49 percent, with the following conditions: (a) the market structure was an imperfect competition. (b) the market conduct: cabbage farmers had no difficulty in marketing their product. (c) the market performance: there were twelve marketing channel; marketing margin and Profit Margin Ratio were relatively high, and the elasticity of price transmission was more than one. Key words: cabbage, efficiency, marketing, S-C-P model]]>
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