PRAKTIK CERDAS PELAKSANAAN KEGIATAN PEMASARAN BERSAMA STUDI KASUS KELOMPOK TANI PERMODELAN LOCAL VALUE CHAIN DEVELOPMENT DI KABUPATEN FLORES TIMUR

Lucia Resti Wijayanti (Universitas Indonesia)
Sofyan Cholid (Universitas Indonesia)

Jurnal Ilmu Kesejahteraan Sosial
Vol 18, No 1 (2017): JURNAL ILMU KESEJAHTERAAN SOSIAL

This research focuses on identifying best practice elements of the practice of LVCD (Local Value Chain Development) modelling initiated by AB organization at Duntana and Tenawahang villages, which located in rural area. LVCD modeling through collective marketing aimed to address rural farmers issue by creating an access to market. Type of this research is descriptive, using qualitative approach supported by quantitative data. The result shows that the best practice elements are in LVCD’s phase and on implementing of collective marketing by farmer groups. Although challenges occur in the implementing phase, the groups survive and continue running. Best practices elements can support the sustainability of collective marketing in implementing LVCD modeling.