EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya
Vol 4, No 1 (2016)

PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN JUMLAH NASABAH DI PT. BPR ASWAJA PONOROGO

Yuniska Prasetyanti (IKIP PGRI MADIUN)



Article Info

Publish Date
01 Jan 2016

Abstract

The purpose of the research is (1) to know marketing strategy in PT. BPR Aswaja Ponorogo, (2) to know the improvement of the amount of client in PT. BPR Aswaja Ponorogo, (3) to know there is or do not it him influence of marketing strategy to make-up of the amount of client in PT. BPR Aswaja Ponorogo. The samples in this study using a sample of intended. The sample in this study is over 10 years old. Data collection using documentation and interviews to collect data marketing strategy and the number of customers in the PT. BPR Aswaja. Observation method is used to retrieve data marketing strategy. The data analysis technique used in this study is a simple linear regression analysis and the influence of different test. Result of research indicate that marketing strategy have influence at the same time relation which are positive to improvement of client amount in PT. BPR Aswaja Ponorogo. Matter  this means value of thitung > ttabel ( 3,524 > 1,859) hence refusing Ho with the meaning that there is influence between marketing strategy to make-up of the amount of client in PT. BPR Aswaja Ponorogo. Pursuant to research above, seen there is influence of marketing strategy to improvement of the amount of client in PT. BPR Aswaja Ponorogo.

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Journal Info

Abbrev

Publisher

Subject

Economics, Econometrics & Finance

Description

EQUILIBRIUM The scientific journal Economics and Learning has P-ISSN: 2303-1565 & E-ISSN: 2502-1575 which is published twice a year, in January and July. Focus and scope on EQUILIBRIUM The scientific journal Economics and Learning:Economic Learning Media, Planning Economic Learning, Learning and ...