<![CDATA[Marketing  communications   is a strategic  way to increase sales. However, not only until the Purchase  or intention to buy just  the marketing  communication is possible,  even the values  contained  in a product  to the value required by the consumer  could  happen,  so consumers  no longer  buy products  diam buy a brand but also had to buy value. Thus when designing  marketing communications  strategies  that build has perfect  accuracy  and carefulness both in its determination   of the marketing  mix  (Product,  Price, promotion and place)  or in its selection  of promotion mix  (Personal  selling,  Direct Marketing,  PR  and Publicity,  Sales  Promotion,  Packaging,  and Word Of Mouth (WOM))  then  berhasil pula  marketing  communications  activities undertaken.  In this paper  we will study  how  to make  the precision  and accuracy  in using  marketing  communications,   better  known  by the name of integrated marketing  communications   (Integrated  Marekting Communication).  Because  marketing  is very  heavy  with  the name  of competition  or in the  "war" then,  in this paper  were fitted  with use of the word guerrilla,  so what do the marketing  communication   really becomes  a strategy  appropriate.]]>
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