Wacana: Jurnal Ilmiah Ilmu Komunikasi
Vol 11, No 1 (2012)

PENGARUH ENDOSER DIAN SASTRO DALAM IKLAN PERAWATAN RAMBUT L’OREAL DI TELEVISI TERHADAP MINAT BELI

Sandy, Novena (Unknown)

Article Info

Publish Date
28 Feb 2012

Abstract

L”Oreal using television advertising is to informing, to persuading, to reminding, and to adding value of the product. Celebrity endorsement stategy that L’Oreal used is to getting power attention. Dian Sastro as celebrity endorser L’Oreal has credibility, attractiveness dan visibility. Using Dian Sastro as a endorser is to increase student buying interest L’Oreal product. Stimulus-Respond theory as grand theory in this research with model VisCap and hierarchy of effects for the operational concept. Celebrity endorsement in advertising is influences students buying interest.

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Journal Info
Wacana: Jurnal Ilmiah Ilmu Komunikasi
Website

Abbrev

wacana

Publisher

Universitas Prof. Dr. Moestopo

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic ...