<![CDATA[Science  communication in  ifs  early  years  start  from  science  positivism.Science communication paradigm  is  also  start  from  a  positive  empiric  methodoly matters. Shannon-Weaver  mechanistic  approach  states  that  communication  is mechanic pieces  human  do  which  basically  imitating  transmitter and  receiver machines.Communicationis a linear mechanisticprocess that comes  from derivation of  nature science   in human  behaviour cluster.  Some  of basic models  in science communication is a  matter of  full distention belween  researcher and  researchee. obiectivity-rnechanistic,    deductive-nomologic  and  factual  external  research  from eve,y symptom in human communicativebehaviour.     -Positivism  in  science  communication form  a  social  science  that  has authoritarianand negative characteristic, except for rules and system  that required·· corelational fest.  This paper give  brief picture  an  alternative approach for communicationscience.Thereare  several arguments in public which cannot be explained  only  by numbers  and percentage.  Numbers  sometimes create  ideological missconcepfion. This articlefriesto develop feorificalapproach in a practicalframework.]]>
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