Wacana: Jurnal Ilmiah Ilmu Komunikasi
Vol 5, No 20 (2007)

TEORI PEMAIAKAIN DAN KEPUASAN

Abdullah, Abdullah (Unknown)



Article Info

Publish Date
31 Dec 2007

Abstract

Blummer and katz’t uses and gratification theory suggest that media usert play an cative role in choosing and using the media. Users  take an active part in the communication process and are goal oriented in ther media use. Blumer and katz say the a media user seeks out a media source that be fulfils the needs of the user. Uses and gratifications theory asssume that tge user has alterate choice to satisty their need. Empirical reserch based on uses ang grafitifcation theory in indonesia is very limetes or not yet to be done.

Copyrights © 2007






Journal Info

Abbrev

wacana

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic ...