Jurisprudence
Vol 8, No 1 (2018): Vol 8, No 1, 2018

Utilization of Social Media to Promote Trademark and Services and Their Legal Protection

Aflah, A (Unknown)



Article Info

Publish Date
15 Oct 2018

Abstract

Technological advancements continue to evolve all the time, it cannot be hindered and repressed. Thus, such advances must be directed for the good and welfare of human life, including the development of social media-which are currently offered in various forms. Many benefits can be obtained from social media, among others, as a means to promote trademarks and services from producers to consumers. Promotion of trademarks and services through social media provides convenience and benefits for producers, since it can save cost and time. However, advertisement by using social media also has impact on the trademark law in Indonesia. The widespread use of Internet in the trade sector has brought a lot of consequences on the protection of trademark. Owners of trademarks or services obtain legal protection after they are applied and officially registered. Registered trademark is currently protected by Law No. 20 of 2016 concerning Trademark and Geographical Indications.

Copyrights © 2018






Journal Info

Abbrev

jurisprudence

Publisher

Subject

Law, Crime, Criminology & Criminal Justice

Description

Jurnal Jurisprudence is an academic journal published twice a year by the Magister Law Program of Universitas Muhammadiyah Surakarta. This journal was first published in 2004. The journal, intended as a communication, information, and development medium of law focuses its content on the results of ...